What is Product Information Management (PIM)?

Dive into PIM, plus learn why the transition to end-to-end product experience management is key.

This guide explores what PIM is, why it’s a wise investment, and how your company can look beyond “information management” to embrace the complete lifecycle of product experiences.

A quick look at a few PIM benefits:

  • Achieve strategic agility by using product data as an asset.
  • Accelerate new product introductions (NPIs).
  • Improve sales by providing the right product for the right customer at the right time.
  • Reduce supply chain costs and identify bottlenecks through better reporting.

A PIM solution keeps all business users on the same page throughout the entire application ecosystem by connecting with data pools, vendor data, marketplaces, eCommerce platforms, and Digital Asset Management (DAM) solutions.

Crucially, PIM also aligns the digital transformation imperatives. Would you like to drive digital transformation by improving operational excellence and engaging with the customer throughout their purchasing lifecycle?

Learn more by downloading your complimentary copy of this eBook today.


Product Information Management (PIM) is in the spotlight as an essential application for your business. Don’t just take it from us…

“Even enterprises that historically didn’t use PIM are hitting a tipping point and recognizing the need for a repository to aggregate, manage, enrich, and distribute product information.” – Amanda, LeClair, The Forrester WaveTM: Product Information Management, Q2 2021


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